Expansion of a highly successful and well-respected Norfolk country house hotel in a parkland setting close to the Norfolk Coast AONB.
The parkland and garden setting of the hotel is a key part of its offer to guests, so preserving the landscape character of the site was the primary concern of the development proposal.
Expansion and diversification include a new spa building, nine hotel-room cabins and 11 self-catering cottages threaded into pockets of space around the hotel’s well-known herb garden, orchard and parkland, each element responding architecturally to its immediate surroundings.
Extensions to the existing pool building as well as new car parking, staff facilities and storage areas support the new facilities.
The development has been planned around existing trees and accommodates existing populations of bats and great crested newts. Detailed proposals for the landscaped areas accompanied the planning application, demonstrating the importance placed on this aspect of the project by the client.
A phased construction programme has been tailored to maximise the trading potential of the hotel during the expansion programme.